One man and his cupcake shop

A few years ago, Matthew set up a cupcake stall at a new monthly in South Norwood, London. The market stall became a success, and eventually Matthew signed a lease for a tiny, abandoned shop on Station Road, just by Norwood Junction Station.

Through that, Walnuts & Honey had been created and, for Matthew, a lifelong dream of making a living from baking had become a reality.

Three years on, Walnuts & Honey is an oasis in South Norwood with its cosy interiors, abundance of foliage, soothing music and an ever-developing menu of differently flavoured cupcakes. Matthew does all the work himself - from researching recipes and baking to working in the cupcake shop five days per week.

I had the privilege of spending some hours with Matthew and photographing his day-to-day life in the cupcake shop. This is his story.